SMBs | Social Media Boomers!

I see the value of Social Media, but how do I get started?

by: Karin Boode
I get this question all the time. Everyone seem to be able to see the value of Social Media, but very few understand how to use it effectively in their business.
I was talking about this exact topic to a friend of mine the other day, and he challenged me to proof that I [...]

Who am I?

I realize that the title holds a very loaded question. I decided to leave it there anyways, because it covers the topic under discussion the best. What I want to talk to you about today is a contest that is starting next week. It is a social media contest, in which the members of specific [...]

Google Friend Connect, a social media widget

By Karin Boode.
Google Friend Connect is Google’s attempt to join the social media landscape. With millions of websites now using the widget, it looks like they may have succeeded. Google Friend Connect allows your website to function as a social network. People can join, leave comments or start a dialogue. As a result, visitor interaction [...]

What was the big “Buzz” at the Cannes Film Festival in July 2009?

During a recent interview on the morning Today show, Channel Nine – Sydney, a much respected Australian advertising executive, Mr Rob Belgiovane from the agency Belgiovane Williams Mackay, who had just returned from the Cannes Film Festival, was asked by the interviewer Carl Stefanovic – “Rob, what was the latest buzz at the Cannes Film [...]

Why You Need Social Media

Someone once asked bank robber Willie Sutton why he chose to make his living the way he did. He replied: “because that’s where the money is.”
The same holds true for social media. Why should you and your company be involved in it? Because that’s where the people are. More and more people are forgoing traditional [...]

What Type of Evangelist Are You?

Today I had the distinct pleasure of running across and listening to a TED presentation by a woman who’s TOTALLY in Love with Words. She’s a professional lexicographer — happier than a pig in dung! It’s amazing. Watch this, now please and tell me if you don’t agree that this woman is having the time [...]

Social Media Platform: Customer Experience Rocks & Rules

Yesterday, Axel Schultze, blogging via Customer Speak, said:
The real underlying power in Social Media is a new customer experience model.
Here, Axel hits the nail SQUARELY for there is no more important concept in the entirety of the Social Media Landscape than this one. It is amazingly obvious, or should be, that everything must revolve around what [...]

Social Traffic Mantra: Add Value to Become Valuable

The Annual Macy’s 4th of July FireWorks is an awesome event! People come from all over to witness it in person. I’ve, in fact, ALWAYS thought of it as something you HAD to witness to fully enjoy and appreciate. Today, I’m quite pleased to say, a videographer has made me re-think this in-person-only-value-proposition. This is [...]

Social Media Requires that Grain of Salt, too!

Anger is a part of being human. Part of being civilized is to manage that anger before it bites your keester. Novelist Alice Hoffman during one hot moment saw flames so red, she didn’t care, and she Twittered her rage to the world! This event is a week or so old and many, I’m sure [...]

Social Media Boomers!

Subscription